online marketing

A recent report from the Australian Centre for Retail Studies (ACRS) of the Monash University school of Business and Economics, clearly shows social media and other digital channels are playing an increasingly vital role in retail marketing and advertising. Multi-channel strategies are proving far more effective now, especially given the adaptation of the iPad and other technological advances by the public. We all know that traditional channels still prove effective in outreach to consumers, but social media and other new tools have been a question mark for some companies, where their marketing strategies are concerned. In truth, this is largely... Read More >

[caption id="attachment_29945" align="alignleft" width="300"] four-out-of-five consumers have changed their minds about a recommended purchase[/caption] If the recent 2011 Cone Online Influence Trend Tracker is right, and the trend will continue to grow, many companies will suffer significant financial loses at the hand of competitors who will purposely inject fake reviews (aka. testimonials) on the web, to affect reputations. China fights the flagellum with all its might, deleting from the web what they consider illegal online PR content. But China's legal arm cannot touch international content. Here, the fight gets tougher for PR experts and social media professionals who have to counter the... Read More >

[caption id="attachment_29841" align="alignleft" width="250"] Cadreon maximizes the effectiveness and efficiency of digital communications.[/caption] The Interpublic Group (IPG) has recently launched an independent digital performance platform, called Cadreon, to customers in Australia. The platform enables marketers to reach and engage their online target audiences at any scale in real time. The Cadreon platform offers a series of performance capabilities. For example, users can identify their target audiences and create customised marketplaces for each client to connect with their consumers on a single cohesive platform. IPG describes its product as the first in Australia to integrate inventory and data from multiple domestic... Read More >

In news from Affinnova, Inc., a leader in marketing software and services, the company announced their sixth patent on a marketing innovation tool that helps predict personal preferences. Invented by Affinnova's Kevin Karty, Ph.D., this latest algorithmic tool helps marketers (businesses) more clearly define targets, enabling faster and more refined market entry. Affinnova's CEO, Waleed Al-Atraqchi, went on to explain: “We are pleased to have been awarded this patent, which represents our continuing investment in unique R&D to innovate the innovation process itself. Affinnova’s application of advanced algorithms to the marketing process enables marketers to search expansive spaces of viable... Read More >

Facebook quietly made a change to the News Feed this week. After struggling to figure out an effective way to display multiple, related stories, Facebook launched an update to help filter the massive amount of data from the News Feed. It is definitely a step in the right direction. Now, Facebook’s News Feed features Aggregated Topic Clusters, which sort and display news stories by subject. For example, if a few of your friends post about Starbucks, their posts will now be grouped together in the News Feed. Additionally, even if the friends do not tag the Starbucks Fan Page, Facebook... Read More >

More and more businesses are using social networks as a business tool, often as a distinct part of marketing and public relations strategies. A recent survey by Proskauer's International Labor & Employment Group of more than 120 multinational employers revealed that, while 76 percent of businesses use social networking for business purposes, more than half of them do not have social media networking policies in place. 43 percent of the respondents of the Social Networks in the Workplace Around the World survey have reported employee misuse of social networks, which is a natural consequence of lack of policies. The majority... Read More >

If you thought social media and social networking is the new way we express ourselves, and communicate with our friends, family and anyone else, you are going to be in for a shock when you read this article. Social media might take up a lot of our time because we waste so much of it looking at Facebook, developing our network on LinkedIn, and Tweeting and re-Tweeting, but that is little of what is yet to come. Social media is becoming a representation of who we are and whom we are seen as. We all need to develop our careers,... Read More >

The First Day of Spring 2016 may not come for another few months (with the March equinox on March 20), but savvy marketers know to begin their sales campaigns early. Never mind that Romania, Moldova and Bulgaria, do celebrate March 1st as the first day of spring - this only has to do with ancient traditions from these specific countries, traditions that, ironically, have a lot to do with marketing and sales too. Today, Romanians buy flowers, gifts and mărțișoare for the women in their lives, and so do Moldavians, and Bulgarians, although, in Bulgaria the small symbol of the... Read More >

Founded by co-founded by entrepreneur Doug Imbruce and Internet industry pioneer Dr. Louis Monier (founder of AltaVista), Qwiki is already considered by many a "game changer." The platform is expected to "define the future of information consumption globally," according to Eduardo Saverin, that is, of course, if the company will manage to convince users to adopt it. Everything sounds exciting - in their own words, Qwiki is working to deliver information in a format that's quintessentially human – via storytelling instead of search. But it also sounds complicated, and the way is presented, is a bit unclear. Think of asking... Read More >

Some savvy marketing guru at Kmart knew that today the name of the man who once had a dream of freedom would be universally celebrated. So they thought that the best way to honor the man was to make an online sale in his name - in other words, to make money using his reputation. What an altruistic and patriotic form of celebration (!). Which other country on earth celebrates its national hero with a mega store sale? None. And America owes a lot of that freedom to Martin Luther King... On a day when most American patriots celebrate a... Read More >