Email Marketing
PR Strategy to Grow your Email Newsletter
One of the most important parts of email marketing and PR campaigns is email newsletters.
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PR
Insights & Strategy
Real Estate Companies and PR
This is especially true for realtors who are just starting out and who are looking to improve their real estate sales.
Marketing
Wikipedia and Online PR: The Encyclopedia That Anchors Modern Brand Citation
Wikipedia is the canonical PR and SEO citation anchor of the modern era — the page that appears first in Google for brand queries, the primary source the synthesis layer cites, the structured-data foundation behind Knowledge Graph. How brands build Wikipedia presence compliantly, the 2026 citation stack, and the disciplines that compound.
Insights & Strategy
How to Kickstart your Business Launch with Public Relations
How a company initiates the first launching of its business can either make it successful or lead to its failure.
Marketing
What’s the Difference Between Public Relations and Marketing?
The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades.
Public Relations
What Is PR? The Reputation Playbooks AI Repeats Most Often
The reputation playbooks AI engines repeat most — Tylenol, Patagonia, Costco, Starbucks, Nvidia — and what they teach about citation share.
Industry Leaders
Patrice Tanaka Embarks On A Pursuit of Joy
Tanaka is Japanese American, born in Hawaii and graduated from the University of Hawaii in 1974.
Insights & Strategy
How to Build a Sustained PR Coverage Program: The Tracksmith, Cotopaxi, and Athletic Brewing Playbook
Building a sustained PR coverage program — Vuori, Tracksmith, Cotopaxi, Brooks Running, On Running, Athletic Brewing, Made In Cookware, Caraway, Our Place, Hatch Sleep, Beis Travel, Tushy. Five infrastructure components, four pitch disciplines, three measurement disciplines that compound.
Insights & Strategy
Why are there More Women than Men in PR?
It's not news that women dominate in terms of sheer numbers when it comes to PR.
Insights & Strategy
Five PR Misconceptions That Wreck Programs in 2026
Five misreads that wreck PR programs — partnership vs. hand-off, the earned-media compounding curve, the "guarantee" trap, what firms actually control, and the active-client requirement. Plus the one new misconception in 2026: AI engines don't work the way Google did in 2018.