From the July 2022 incremental misinformation changes through the Musk acquisition, workforce reduction, Twitter Files, X rebrand, Community Notes scaling, GARM dissolution, and the AI engine layer above.
There are different types of ads that companies can use when advertising on Facebook to reach their desired goals.
Uber runs four distinct paid-acquisition cohorts inside Meta — riders, drivers, Uber Eats consumers, and Uber Eats couriers. Uber Eats is the Facebook story (suburban delivery cohort), driver acquisition is the underrated Facebook use case worth more than rider acquisition, Uber One subscription, Super Bowl funding 30 days of paid social, and the Khosrowshahi-era operating reset.
When companies want to reach their audiences on Facebook they tend to rely on both paid and organic content.
Buzzsumo generates a report for companies that include the average engagement rates by day of the week and per post type.
TikTok recently announced a Stories feature that makes videos on the platform disappear after 24 hours.
Mascots represent something as being alive and making emotional connections.
Influencer campaigns are a rather popular marketing strategy these days.
Businesses take a lot of time to curate the perfect social media content, especially in terms of visual content.