PR News
FIFA World Cup Marketing Strategies Launched. Today: VISA
A very important marketing lesson is drawn from this first 2010 FIFA World Cup marketing strategy. Can you guess what it is?
Tag
sports
PR News
Scotty Lago Makes Us Ponder, What's Wrong With the Young Athletes of Today?
Athletes have a responsibility of proper conduct, something they seem to forget every now and again. But in the end, we remember their performances better than we remember their misbehaviors.
PR News
Tiger Woods' PR Strategy Still Infuriating
On Friday, Woods will make his first public appearance since November 27 2009. Woods will apologize for his behavior, his agent Mark Steinberg said Wednesday. No questions will be allowed.
Editorial
Winter Olympic Flashback 1968
Vancouver 2010 is a time to rejoice in the excellence of human competition, but it is also best appreciated by looking back at how we arrived at these Olympic moments. Grenoble, France was the place to be in 1968. This legendary spot on the globe introduced the world to alpine competition.
PR News
Vancouver Olympics and the World's Hopes
The thrill of victory and the agony of defeat can no where be more profoundly seen than this year's Winter Olympics in Vancouver. The world's most gifted begin performing feats of superb athleticism along side the down trodden and homeless of Vancouver. How can we reconcile this?
PR Insights & Public Relations Strategy
Super Bowl Ads Sell Out, at What Cost?
Turns out, the Super Bowl might be okay after all.
PR News
The AABA: An All-White Basketball League?
An all white basketball league could very well be as absurd as it sounds.
PR Insights & Public Relations Strategy
Sports PR: Which Sport Gains Most Natural Publicity?
Tiger Woods has completed professional sports in a way he never envisioned - completing the circle of modern sports clowns. From Barry Bonds and the steroids controversy, to Michael Vick and onto Kobie Bryant and Shaquille O'Neil - today's pro sports are a joke.
PR News
Astro Boy To Spearhead Japan's FIFA World Cup Bid
In a brilliant PR move Japan brands their World Cup bid with a super here which, by the time 2018 comes around, could be engrained into the hearts and minds of kids everywhere. Astro Boy, the movie, just premiered to rave reviews from all who saw it. For Australia, England, the U.S. and other bidders, the bar has been raised pretty high.