As Twitter’s Promoted Products are auction-based, with winners determined by engagement rates and bids, the company has also decided to lower the minimum bid to one cent for all their auctions. The revamped platform with the reduced cost may offer a sizeable ROI.
In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.
Ben & Jerry’s has decided to really engage customers via social media. The world's richest ice cream, from a legendary brand, may just end up on your office doorstep. As a social media event, the cheeky ice cream duo have come up with a promo to end all promos for their new Greek Frozen Yogurt.
According to the American Customer Satisfaction Index (ACSI) Facebook is the lowest-scoring e-business company, suffering the largest decline in customer satisfaction from all social media entities.
Twitter is about more than updates--it's about posting content and responses that reinforce your brand. Here are 10 ways to do so.
Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with "Live for Now", the current Pepsi campaign organizing pop concerts across the USA.
Sometimes simple and basic strategies are all you need as Runner's World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
Famous microblogging social network Twitter is suing five companies that encourage spam in the network.
One of the main reasons companies use Twitter is for sharing their content.
Brands really need to focus on connecting with consumers in a genuine way because, if they don’t, they will throw the brands under the bus. Here are 6 high profile tweets that backfired.