Twitter has crossed 140 million monthly active users and become a structural channel for brand building. What's working, what's not, and the operating disciplines that separate the brands compounding on the platform from the brands running placeholder accounts.
X Trends in 2026 — how the algorithm works under Musk, the Grok integration, verified-account weighting, and what it means for PR and crisis communications.
PepsiCo and Twitter have announced one of the more substantial recent brand-platform partnerships. The 52-week duration, the Live for Now anchoring, the pop-concert programming, the Twitter user voting integration, the weekly trending-topic digest, the free music download integration, and the broader strategic logic for both Pepsi and Twitter.
Sometimes simple and basic strategies are all you need as Runner's World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.
Twitter's 2012 lawsuit against TweetAttacks, TweetAdder, TweetBuddy and two individuals set the civil-enforcement template every social platform now uses against spam-tool vendors.
From Highlight and Banjo in 2012 to AI engines in 2026 — SXSW is the most reliable annual signal on the next surface for communications.
In 2026, the best social media platform for business depends less on the platform and more on the intent — and the answer engine now sits above all of them. The reference frame.
88% of consumers are less likely to buy from companies that leave complaints on social media unanswered — a Conversocial study. Customer service has become a public marketing function. The brands that figured this out (Comcast Cares, JetBlue, Southwest, Twelpforce) and what separates the programs that work.
Social media in 2026: short-form video as default, AI in the feed, creator economy as publishing, the open social web is real, and AI answer engines are the new surface.
A study by the University of Vermont examines expressions made on the online, global microblog and social networking service Twitter, uncovering and explaining temporal variations in happiness and information levels over timescales ranging from hours to years.