Twitter

The Research of Twitter Audience: Preference and Behavioral Aspects

In an ever dynamic world of digital influence, it becomes increasingly important for marketers to know their targeted audience in order to build the right advertising and/or marketing campaigns and promotion strategies, across the same social networks. Armed with the right knowledge of these audiences, business advocates stand a far greater opportunity for conversions than competitors who are in the dark.

Tweet Your Way to Ben & Jerry’s Bliss

Ben & Jerry’s has decided to really engage customers via social media. The world's richest ice cream, from a legendary brand, may just end up on your office doorstep. As a social media event, the cheeky ice cream duo have come up with a promo to end all promos for their new Greek Frozen Yogurt.

Facebook Tops Record-low Score in Customer Satisfaction

According to the American Customer Satisfaction Index (ACSI) Facebook is the lowest-scoring e-business company, suffering the largest decline in customer satisfaction from all social media entities.

Australian Twitter Users Look for ‘Insider Information’ and Are NOT Influenced by Deals

Social media platforms are used for different purposes by people in different regions, and a new report shows that Australians use Twitter to receive ‘insider information’ from friends, brands and celebrities and are not really influenced by deals and promotions.

10 Ways to Build Your Brand on Twitter

Twitter is about more than updates--it's about posting content and responses that reinforce your brand. Here are 10 ways to do so.

Asus Posts "Sexist" Transformer AiO Tweet

Pepsi Signs 52 Weeks Deal with Twitter

Pepsi signed the most extensive partnership a company ever made with Twitter. The global partnership will unfold over a 52 weeks period and will be coordinated with "Live for Now", the current Pepsi campaign organizing pop concerts across the USA.

Basic Strategies Bring Spectacular Number of Twitter Followers for Runner's World

Sometimes simple and basic strategies are all you need as Runner's World’s recent extraordinary Twitter success has proven. Without buying any ads, they managed to increase their follower base by 100,000 followers over 100 days.

Twitter Sues Companies That Encourage Spam

10 Tips for Getting Power Retweets on Twitter