OkCupid built the founding playbook for earned-first consumer brand PR: proprietary data, sharp editorial voice, zero paid distribution. Inside the OkTrends blog, the 2011 Match acquisition, and the model every dating app now copies.
Twitter suspended UberTwitter, twidroyd, and UberCurrent today — the three UberMedia-owned clients that together move roughly 2% of Twitter's traffic. UberMedia has agreed to Twitter's demands and will rebrand UberTwitter as UberSocial. Read as branding dispute the story is minor. Read as platform strategy it is the opening shot in something larger.
The Times Square Ball drops one night a year and runs 365 days a year as a brand operation. The history, the broadcast economy, and the year-round infrastructure beneath the sphere.
Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.
Police use of Twitter — now X — is one of the most-studied institutional shifts in American law enforcement communications. The five operational use cases, the Boston Marathon bombing case study, and what goes wrong.
A safety pin, a scandal, a swimsuit line, a tweet. Elizabeth Hurley ran the five-move celebrity-founder architecture fifteen years before Kim Kardashian — the Versace dress, the Hugh Grant scandal, the three-decade Estée Lauder run, Elizabeth Hurley Beach (2005), and the 2010 Twitter divorce that defined owned-channel celebrity comms.
Honey, founded in 2012 by George Ruan and Ryan Hudson, sold to PayPal for $4 billion in 2020 — built on creator-led YouTube distribution, not paid social.
Stats Squared wins Indianapolis Startup Weekend and now goes after the Global Startup Weekend Battle! A Twitter analytics tool that makes understand CTR, link maturation and Twitter metrics easy for its users!
Conan O'Brien has spent fifteen years moving to the next platform before the current one stopped mattering — Twitter in 2010, podcasts in 2018, a $150 million SiriusXM exit, the Oscars twice. The case study brands building for AI should be studying right now.
X — the platform formerly known as Twitter — runs two interconnected businesses: an attention market sold to advertisers and a real-time political and journalistic infrastructure. The numbers, the Musk era, and the operating questions that remain.