WE Communications

News From Ketchum, Walker Sands, Text 100, FWV, and WE Communications

2017-06-02 by Jason Tannahill

Ketchum London adds Mark Walsh as Consumer Director Ketchum, a member of Omnicom’s PR holdings, just announced that Mark Walsh will be the consumer director in their London office where he’ll direct his energy to strategic counsel for consumer brands in London, as well as adding to their list of consumer clients. Overseeing his efforts will be Jo-ann Robertson, deputy CEO and partner at Ketchum London. He comes to this new position after five years at Citizen Relations, most recently in the Asia-Pacific regional director position. He worked with clients such as Sony Mobile, Hewlett-Packard, Casio, and BT. Walker Sands... Read More >

News From Hawkins, Fenton, Weber Shandwick, APCO, and WE Communications

2017-05-24 by Richard D. Pace
Hawkins International PR

Hawkins Hires Kristen Boehm for Digital Practice Hawkins International PR nabbed Kristin Boehm from DKC as their digital director. Boehm brings a resume that includes a stint as online editor at the New York Post and People.com’s editor-in-chief. In additional to Boehm, the firm put Andrea Capodilupo in as their first specialist in corporate communications at the end of 2016. She’s directing corporate thought leadership and picking up more media exposure for clients and brands represented by the agency. Ben Wyskida Becomes CEO at Fenton Michael Huttner has been acting CEO and with the change of bringing Ben Wyskida in... Read More >

News From M. Booth, Brunswick, Rubenstein PR And Omnicom PR Firms

2017-04-25 by Aaron Sarno
M Booth

Two M Booth Employees Promoted to SVP Status Both Scott Varland and Michelle Overall joined M Booth in February and are now being put in SVP roles as SVP of marketing tech, and SVP of entertainment marketing respectively. Varley will work with both the content studio (Made@Mbooth) and creative team in place at the firm while working out of the New York office. Before M Booth, he worked at IPG Media Lab, Ansible, Refinery 29, and at several private equity firms. Overall will work more closely with clients regarding entertainment strategy bringing brands and spokespeople together as well as lining... Read More >

High-Tech PR Executive Pam Edstrom Dead at 71

2017-03-31 by Richard D. Pace
High-Tech PR Executive Pam Edstrom Dead at 71

Pam Newsome Edstrom attended both the University of Minnesota and Portland State University, studying criminology, but when she left college she went to work at Tektronix Inc, doing technology PR. Later she became a pioneer in high-tech communications, working for Microsoft as their PR director. She died after losing her four-month fight with lung cancer on March 28th. She worked for nearly 30 years with Microsoft in their firm and later helped found WE Communications (previously Waggener Edstrom). According to her founding partner Melissa Waggener Zorkin, “She leaves this indelible imprint on our people. So many of our people, she... Read More >

Washington State Fruit Seeks Media Firm

2017-02-25 by Jason Tannahill
Washington State Fruit Seeks Media Firm

The Washington State Fruit Commission (WSFC) has issued an RFP for an agency to handle National Consumer Media. The goal of the WSFC in this contracted relationship is to maximize the national media exposure surrounding the positive attributes of Northwest cherries for the growing regions of Washington, Oregon, Idaho, Utah, and Montana as well as other stone fruits from the state of Washington. The Washington State Fruit Commission, (the Commission), a corporation and Washington State Agency defined under RCW15.28, was created in order to develop and promote Washington's soft tree fruits as part of an existing comprehensive regulatory scheme, vital... Read More >

Two Independent Leading Female-Owned Public Relations Agencies

2017-02-06 by Richard D. Pace
WE Communications

WE Communications Waggener Edstrom’s rebranded their company as WE Communications in September 2015. Melissa Waggener Zorkin, the CEO and cofounder of the firm, along with the firm’s other partner, Pam Edstrom, made this change. Waggener Zorkin named Wunderman’s Kass Sells the agency’s president in North America. Sells beat revenue forecasts for the first part of 2016. Since then, in terms of practices, consumer, healthcare, and social innovation have seen the biggest gains. Sells has also made a difference when it comes to bringing in other talent, an area where the agency often lacked. New additions included Alyssa Garnick, formerly of... Read More >