PR - Everything Public Relations

Dolce & Gabbana’s Marketing Mishap

Dolce & Gabbana’s Marketing Mishap

It’s been a shaky couple of weeks for Dolce and Gabbana, after they released an ad campaign that has been described as “disrespectful and racist”. The backlash has been immediate and hard, ranging from boycotts by celebrities and having its products withdrawn from Chinese e-commerce sites. The Italian luxury fashion house’s controversial advertising campaign includes […]

Why are there More Women than Men in PR?

Why are there more women than men in PR?

 It’s not news that women dominate in terms of sheer numbers when it comes to PR. According to the Bureau of Labor Statistics, women hold around 59 percent of PR management roles and 63 percent of PR specialist positions. Despite this, females are underrepresented in leadership roles in PR. This begs a question—why is it […]

Five Misconceptions About Public Relations

Five Misconceptions About Public Relations

Public Relations is by no means an exact science. It is impossible to know what the outcome of a PR campaign will be and how people will respond to a campaign. However, there are ways you can be prepared for what to expect and by setting client expectations, it can save both you and your […]

Common Mistakes in International PR

With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to take into account many more potential issues and there are more opportunities for blunders.   Here are some common mistakes in […]

Parq Vancouver’s Lackluster PR Crisis Response

Parq Vancouver’s Lackluster PR Crisis Response

Canadian Rapper Drake made allegations the entertainment and hotel complex Parq Vancouver, claiming he was racially profiled and barred from gambling from the venue. Parq Vancouver’s response to these events has been touted as a case of inadequate PR mechanisms to handle the crisis. Here’s the rundown of the situation. Early morning on November 3, […]

UK Supermarket Chain Forced to Rework Its Christmas Advertising Campaign

British supermarket chain Iceland’s Christmas advertising has been banned from television because its “overtly political” advert was deemed to have breached political advertising rules. Iceland’s marketing director, Neil Hayes, is now working on Plan B for the holiday season. Earlier this year, the discount supermarket chain announced plans to remove all palm oil products from […]

Emerging Trends in Modern Public Relations

Emerging Trends in Modern Public Relations

Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with where PR is now and where it is heading is key to staying relevant in the industry. Here’s a list of […]

Facebook PR Hire Has a Tough Challenge Ahead

Facebook PR Hire Has a Tough Challenge Ahead

International business can get very political, and successful executives understand how to leverage PR panache in a way that effectively communicates their message while creating buy-in, or at least a better bargaining position. However, buy-in is just one aspect of the challenge facing the new Facebook head of global affairs and communications, Nick Clegg. Clegg […]

Head of HYPR, Gil Eyal And Influencer Marketing

Head of HYPR, Gil Eyal Understand Influencer Marketing

Whatever your influencer needs, HYPR has the scoop. As the stubborn wild west of marketing and public relations, social media can be a difficult beast to tame. Enter HYPR: an advertising and public relations service provider transforming the world of influencer marketing by giving clients in-depth insight into the audience demographics of social influencers- and […]