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With increasing globalization, more companies are engaging in global corporate communications. In some cases, international PR involves higher stakes and higher risks. As the size and location of the audience grow, you need to...
Healthcare and insurance companies wanting to engage Baby Boomers need to let go of traditional ways communicating to this generation. We need to recognize that our traditional perception of their priorities does not align...
Being a marketing manager is a challenging role with a lot of responsibility. A large part of the company’s success or failure is linked with the performance of the marketing team. A successful marketing...
4 Things to Ask your Influencer Marketing Agency You want to create some media buzz for your company and build brand exposure so you decide to engage in influencer marketing. You decide to engage...
Everyone likes to think that they’d thrive in a leadership position when given a chance. When we start a new job, we dream of the day when we’ll have an opportunity to prove ourselves...
Walk into Nike’s latest concept store in West Los Angeles, and you will have entered a whole new universe where the digital and physical collide. With 4,557 square feet of retail space, the store...
Public Relations has evolved into something that might be unrecognizable from its origins. What started out banners, clever marketing advertising and television, has transformed into something much more complex and dynamic. Keeping up with...
While press releases might not be the most exciting or novel form of marketing available today, they’re still one of the most effective. Used correctly, a press release can build a company’s credibility, develop...
Being a good leader means making the right decisions, managing your employees effectively and solving complex problems. However, if you want to be a GREAT leader, you need to add one more thing to...
There are plenty of articles out there talking about the kind of traits a leader needs to thrive in a business setting, but few that discuss the characteristics leaders should be looking for in...
