Tagged: marketing

The ad-men are back - Art Detail Coca-Cola ad Boys Life mar 1944 - courtesy José Roitberg

2013-07-24

Native Advertising: Will It Save or Slay the Needy Media?

Lewis DVorkin is a great writer. Check that, Lewis DVorkin’s a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news media too. More than this though, these kinds of editorials could decry the very journalistic separation the PR and media industry content needs separating. This begs the question; “Is the public full on ready for inherently blurred ideals, or can communicative wizards make the magic transformation stick?

El Cheapo SEO © Trueffelpix - Fotolia.com

Marketing / PR Insights

2013-07-05

The High Price of Low Cost SEO

Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers’ traffic and yield one of the highest long-term returns on investment of any digital channel.

Free parking unnecessary online - courtesy Tim Collins

PR News

2013-06-27

Why The High Street is Failing – First Impressions

It might be something of a cliché but successful retailing is almost certainly still in the detail. When you look at some of the bigger retail names that we have lost from the UK high street in recent years (Woolworth’s, Comet, etc.), it is clear that they had lost their focus many years before their ultimate collapse and issues like the economy and Internet competition were just the final straws to break the camel’s back.

Marketing / Social Media

2013-06-20

5 Steps to Showing Clients Value for Promoting Business Via Facebook

Despite the indisputable fact that promotion in social networks is now in trend, many business owners are still skeptical about this promotional way and reluctant to invest money in it. This article will give some useful tips on how to convince your client that promotion in Facebook (or in any other social network) is a profitable investment that will pay off in future.

PR News / Technology PR

2013-06-06

Mobile e-Commerce Player Shopgate Closes Series B Round

As a further indication mobile has arrived, news of Shopgate (www.shopgate.com) having received seven digits Series B funding from Northcap from Denmark and Creathor Venture from Germany for growing their mobile commerce was just announced .

PR News

2013-06-04

Local Marketing through Local Blogging

The internet has been a goldmine for connecting with national and international affiliates, customers and resources. Businesses, especially small ones, have really benefited from this fact, and building quality links has never been easier...

Entertainment PR / PR News

2013-05-17

Legendary Pictures Buys Its Very Own FIVE33 Marketing

In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.