Tagged: marketing

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Types of effective website pop-ups

There are plenty of different ways that companies can encourage their website visitors to convert. That doesn’t always have to mean generating more sales, and instead can sometimes mean getting website visitors to join...

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Micro – influencer marketing

There are different ways to define micro-influencers. They have followers between 10,000 – 100,000, have a loyal fanbase, and can generate a high rate of engagement. Micro-influencer marketing is turning out to be more...

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Fishwife makes tinned seafood look cool

Canned sardines and tuna are not considered to be particularly cool. This changed with Fishwife, a company that sells tinned fish that is healthy, tasty, sustainable, and quirkily packaged. Caroline Goldfarb and Becca Millstein...

Competitor Analysis and Conversion Rates

Companies that are looking to create landing pages that are more successful than their competitors need to look at what those competitors are doing first. By utilising competitor analysis, companies can learn the strong...

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Sustainable Marketing Results

According to studies, last year the big data analytics market was worth over $200 billion, and it’s expected to grow to $500 billion by the end of the decade. Measuring, analyzing, and applying data...

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Increasing Conversion Rates With Landing Pages

When customers are looking to make a purchase, they tend to do a lot of research beforehand, to ensure that they are making the right purchasing decision. Customers are checking companies’ competitors and figuring...

Topic Clusters They Can Boost Your SEO and Content Marketing

Tips on Mapping Content

Developing, creating, publishing, and distributing content takes a lot of time, planning, and overall effort. This is especially true when companies aren’t sure of which type of content to use to keep their target...

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Simple Local SEO Strategies

All consumers want to connect with local businesses, and according to Google itself, searches that include the “near me” keywords have increased by 500% each year. Additionally, over 80% of customers have used Google...

Five Low-Budget Marketing tactics

Essential Skills for Marketers

Marketing professionals that want to become more successful need to develop a strong set of skills, both soft and technical. These days, having the right set of skills and being creative isn’t quite enough...

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Using Quora to increase website traffic.

Quora is a website that deals primarily with questions and answers. It has undergone tremendous growth since its early days and now has 190 million active users. As a platform, Quora can present good...

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