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Across the country, COVID-19 has caused hospitalization rates to escalate. Attitudes towards hospitals and medical services have become increasingly negative. People have become more cautious about walking into a medical facility. This is largely...
Writing plays a big role in public relations campaigns. Whether that means writing press releases, emails, social media content, website copy, or simply articles for a company, there’s plenty of writing involved. However, writing...
The popularity of gaming has been increasing in the past few years, and has practically skyrocketed during the pandemic. The importance of advertising campaigns for games has also increased along with this increase in...
The global pandemic has proven to be difficult to put under control, as many government officials around the world have noted. However, some current, as well as former, political leaders haven’t made the greatest...
Established in 1992, the public relations and communications agency Bianchi PR has offices in Troy, Michigan. The company works with auto tech startups, global suppliers, mobility organizations as well as engineering services firms around...
The online reputation of a business is of critical importance today. It takes steady effort to build up a dependable presence online but it only takes a couple of unfavorable reviews or mentions to...
What is lifestyle marketing? Lifestyle marketing is a type of marketing where a product is marketed in such a way that it is perceived to capture the ideals, aspirations and aesthetics with which the...
“Shiny new object syndrome” isn’t just relegated to buying gadgets and gizmos – it also relates directly to the “buzz” surrounding AI. In the PR and marketing world, in particular, the allure of new...
Companies have used press releases to get media attention for decades. A typical press release will contain for journalists the contact info of the main person behind a given project or event, information about...
Public relations isn’t just used for a brand’s reputation management, awareness, and publicity anymore. With the evolution of the industry, PR has become an excellent tool for lead generation that can work alongside business...
