Public Relations in Marketing
Plenty of new and upcoming businesses often overlook the importance of public relations when it comes to their marketing strategies, especially when they are leaving the period of the launch and are gearing up...
Tagged: PR insights
Internal Communications: 4 Steps to an Effective Communication Strategy
While internal communication has a significant impact on employee engagement, a majority of organizations lack well-designed internal communication (IC) strategies. Lack of an effective internal comm strategy limits these organizations’ abilities to tap into...
What Brands Can Learn from the Arts
COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much...
B2B CMOs and LinkedIn
Of all the social media platforms, LinkedIn was cited as the favorite by 74% of B2B CMOs polled in the Chief Marketer 2019 B2B Marketing Outlook survey. It’s not surprising since LinkedIn is most...
Great Marketing & Publicity Books
Here are some great marketing and publicity books as recommended by our readers: Andrew Latham, Managing Editor for SuperMoney.com said, “I would like to recommend “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves by...
Budget Marketing Campaigns
The days when an advertisement could be made and refer to most of the target audience are gone. Especially since the need to interact with the customers became a great marketing tool. These days,...
McDonald’s Continues Fight with Former CEO
The legal fight between fast-food giant McDonald’s and its former CEO continues to be acrimonious. This could have Public Relations ramifications for both the brand and the embattled ex-boss. Initially, when Steve Easterbrook left McDonald’s over...
Delivering 5-Star Hedge Fund PR
Although there are some similarities between mutual funds and hedge funds, knowing and strategizing for these differences is an important pathway toward achieving success. People generally invest in hedge funds to maximize their returns...
What Is the Best Marketing Campaign of 2020?
We conducted a series of interviews and got a variety of responses from people about “What is 2020’s best marketing campaign.” – although The Last Mile from Volkswagen – got ample praise. Here are...
Tips of Hedge Funds PR
Managers of hedge funds have to get other people to invest in their organization. However, they tend to have a lot of limitations because they can advertise their business and look for various investors....
