Everything PR News
Tag

strategy

4 Proven Techniques For Avoiding Google Penalties
PR News

4 Proven Techniques For Avoiding Google Penalties

Site owners can no longer practice questionable SEO techniques without repercussions. Over the last few months we’ve seen a search engine, Google, which was quick to take action against these tactics. Today, site owners must drop the sneaky tactics once employed to gain the upper hand in the search engine results pages.

EPR Editorial Team ·
7 Ways to Take Advantage of Social SEO
Insights & Strategy

7 Ways to Take Advantage of Social SEO

Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.

EPR Editorial Team ·