Horizon Media Chosen as Agency of Record
Crown Imports has just chosen Horizon Media to serve as their media agency of record and the company begins this month. Horizon Media will be handling all the buying and brand recognition for their client.
Tagged: PR
Demi Moore Photoshop PR Stunt
Strange pictures of Demi Moore emerge every now and again, making the actress a social media hit for a day. Today, a “Photoshop controversy” chops off a hulk of flash from her left hip. PR stunt or honest mistake?
Asheville Hires Nurun as Agency of Record
The Asheville Convention & Visitors Bureau has brought Nurun on board as their interactive agency of record. The agency will be handling online publicity.
Technology Information for Saving Marketers
Some of the best and most successful marketing firms in the world fail miserably in communicating with technical or scientific entities. This is not because marketers do not know their job, but because they have perhaps forgotten some key principles of good communications. Technical people deal in an empirical world where normative and philosophical language has not place.
NASA Gets PR Boost From Lunar Discovery
Water on the moon was just discovered by NASA. LCROSS has been a success from an objective point of view, but some question spending millions to discover what is already theoretically known. Space pioneer Buzz Aldrin applauds the mission, but suggests we should be colonizing Mars by now. Maybe this latest news will make his arguments hold water now.
Stacey Lee Agency Hires French/West/Vaughan
Stacey Lee Agency has just hired French/West/Vaughan as agency of record. The company will be handling everythign from expos to branding.
Future of PR: PR May Be Headed To Oz
Traditional PR, or more precisely, the crisis management arm of it, has a rude awakening coming. The business in need of such damage control efforts are not far behind either. With an ever constricting economy, and ever growing needs of the world’s people, no one can long afford the hype and misdirection for long. The 21st Century, if anything, will likely be about accountability and no buck passing in the end.
General Mills PR: Children are Easy Targets for Heavy Public Relations
“While cereal can be a healthy and convenient breakfast for children, this study shows that cereal companies are targeting children with their least healthy products. Clearly there’s a lot of room for improvement.” – Jim Marks, MD, MPH, senior vice president and director of the Health Group, Robert Wood Johnson Foundation.
Volkswagen of America Selects Deutsch
Deutsch LA has been selected by Volkswagen of America to serve as their agency of record. The company will be handling sales and advertising for the automotive company.
Public Relations Restructure at BBC Worldwide
Restructure will see BBC Worldwide’s PR operation report directly to the corporation’s communications director, Ed Williams.
