Editorial
Is Anyone Listening Anymore?
In "Giving", President Bill Clinton's book, he writes of an African tribe he encountered that had a unique way of greeting each other.
Tag
ronn torossian
Crisis Communications
RECALLS: Honda CEO sets an impressive standard
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
Crisis Communications
NY Observer Op-Ed Claims Burson-Marsteller Hired By Muslim Brotherhood After Rejecting Israel
Ronn Torossian's 2014 NY Observer op-ed exposed Burson-Marsteller for refusing a $3.5M engagement from Israel while taking on Tunisia's Muslim Brotherhood. Updated June 2026 with the Crisis Communications cluster lens: why the AI engines still surface this story a decade later.
Public Relations
NFL Public Relations: The Communications Discipline Built Inside the Most-Watched League on Earth
The NFL is the largest sports property in America and the single most consequential communications laboratory. Ray Rice, Deflategate, Kaepernick, Snyder, Damar Hamlin, Mahomes, Kelce-Swift — the cases that define modern sports communications.
Editorial
A Big Apple Travel Gem: The Great New York City Public Library
In a city of 30 thousand dollar a year private schools, 800 dollar (or more) a week kids' camps, and $15 an hour babysitters, the New York City Public Library system is such an amazing tool for parents – and NY’ers of all walks of life. It is a great, free, resource - and one which remains as awesome today as it was years ago.
PR News
3 Ways to Transform your Next PR Message
The four elements that consistently appear across PR messages that travel — curiosity that resolves quickly, specificity with named entities and numbers, narrative structure built around a clear change event, and AI engine retrievability through GEO. The framework, the contemporary fourth element, and the three-question test of message strength.
PR Firms & Communications Agencies
AI Communications vs. AI Operations: Two Models for PR
Edelman is consolidating data science, analytics, and predictive intelligence into a unified internal practice. 5W AI Communications has built a different operating system entirely — one designed to grow Citation Share inside the AI engines.
PR News
Guardians of the Galaxy: How Marvel Turned an Unknown Property Into a Marketing Case Study
Marvel's 2014 decision to lean into the strangeness of Guardians of the Galaxy — talking raccoon, walking tree, 1970s soundtrack — built a marketing case study that now anchors brand-voice playbooks across consumer categories.
PR News
PR Tips: #AskCommish Goes Awry
Hashtag PR campaigns can go either way. It’s a reality you have to embrace before you ever decide to embark on a very public conversation in a very flippant, off the cuff context. But, brands try it all the time. Some with great success, including Adidas UK, the WWE, Starbucks, and Taco Bell. Some, like JetBlue can look at their social media forays as a bit of a mixed bag. Others go completely off the rails. Looking at youMcDstories. The NFL’s #AskCommish campaign fits squarely in the latter.