Are Google updates the SEOs friend?
When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is...
Tagged: seo
Optimize Content for the Audience not SERPs
Ultimately, SEO is having your website found in the search engines by people interested in your products or services. It’s a very profitable traffic source because most times there is much intent behind each search. As people caught on, they took SEO more seriously and began investing heavily in the channel.
Keys to a Successful Business Blog
Business blogs bring a host of benefits. From an SEO standpoint, these blogs provide more indexed pages and link opportunities to boost your search business’ ranking. A blog also positions your company as a thought leader or credentialed expert by showing company expertises.
Service Companies Need SEO
For service companies – law firms, accounting companies, ad agencies – every single edge has the potential to increase revenues. That is one of many reasons it is vital to continue to improve (or create) SEO strategies.
WIHP Retained by Louvre Hotels for SEO Boost
Hotel marketing agency WIHP has been retained by Louvre Hôtels Group, to deliver a complete range of SEO services for all the group hotel websites
The High Price of Low Cost SEO
Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers’ traffic and yield one of the highest long-term returns on investment of any digital channel.
Where PR and SEO Merge: Outreach & Building Relationships
There is a running gag in the SEO industry when it comes to the acronym PR: it means PageRank of course, not Public Relations. In recent years many forgot their PageRank fetish though and...
SEO, Email Marketing and Paid Search Deliver Top ROI, Study Finds
Marketers have more and more techniques and channels available to promote their products or services, but it looks like old tools are delivering great ROI for businesses. SEO (organic search), email marketing and paid search (PPC) were the top three channels that the 1,300 digital marketers who participated in the new Econsultancy/Adestra Email Marketing Industry Census 2013 study said that deliver an “excellent” or “good” ROI.
4 Proven Techniques For Avoiding Google Penalties
Site owners can no longer practice questionable SEO techniques without repercussions. Over the last few months we’ve seen a search engine, Google, which was quick to take action against these tactics. Today, site owners must drop the sneaky tactics once employed to gain the upper hand in the search engine results pages.
7 Ways to Take Advantage of Social SEO
Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.
