RFP, Public Relations, Marketing, Social Media and more!
Next Thursday evening the National Football League kicks off its 94th season with a match-up between the defending Super Bowl Champion Baltimore Ravens and one of the Las Vegas betting line favorites to win the 2013-14 title, the Peyton Manning-led Denver Broncos. And in America, all will be right again with the world.
As sport becomes more tightly integrated with technologies, more pressure is put on clubs to find innovative ways to engage fans & enhance live sporting experiences
Black Crown is a new 6% ABV beer by Budweiser. The product hits the shelves January 21, and will be featured in two new commercials during the Super Bowl XLVII, on February 3, 2013.
Cheribundi has chosen college and professional sports teams for its marketing campaign to promote its cherry juice. 60 such sports team will be offering their players tart cherry juice as a result of this partnership with Cheribundi.
During London 2012 Summer Olympics, Yahoo! Sports will take you Beyond Gold, with the most in-depth, interactive, and social experience ever. The company promised to bring consumers and advertisers together, across every screen.
One of PR’s fastest growing agencies, French/West/Vaughan, announced yet another sports and entertainment client addition, just before the NFL Draft. Record-setting college quarterback Russell Wilson has selected the agency for marketing, PR, and endorsement expertise, according to news from the Raleigh based firm. Wilson drafting the NC agency, so far, looks like a good pick.
Tiger Woods was dropped by TAG-Heuer, and the media is not on the golfer’s side either. Fans are more worried about new tournament-winning golfers like Adam Scott nowadays. Tiger is losing his touch, and soon, he will see his last sponsor gone. Unless… he plays the PR game right.
The Dan Marino Foundation partnered with Panera Bread to celebrate the National Autism Awareness Month through a fundraising campaign. The “Touchdown for Autism” campaign will be supported by the foundation and 23 Panera Bread stores from Broward and Palm Beach in an attempt to raise money to support autistic children, teens and young adults.
The brand identity designed by Wolff Olins for the 2012 Olympic Games was most recently accused of being a veiled pro-Israeli conspiracy. What do you think?
No one has ever heard of Eliza Kruger before an article on Deadspin, relating The Somewhat Romantic Story Of Mark Sanchez And A 17-Year-Old Girl.
