5wpr

Discover Elite Services at Luxury PR

2020-05-12 by Julio Juarez

Discover Elite Services at Luxury PR Luxury PR & Hospitality Group has fostered a national reputation over the past 13 years as being one of the most well-connected PR agencies in the country. On top of their outstanding relationships with producers and journalists, Luxury PR boasts premier services that help create local, national, and even international status for their clients. Superior Services PR Consulting Luxury PR is focused on helping its clients grow creatively and professionally in the most strategic way possible. Their PR Consulting services have proven to lead to increased profitability, efficiency, and corporate responsibility for their clients’... Read More >

PR News from 42West, 5WPR & Hotwire…

2020-05-11 by Jade Minh

PR News from 42West, 5WPR & Hotwire… COVID-19 Relief in Hollywood Under the Paycheck Protection Program, the public relations agency 42West has received a $725,200 small business loan, according to a securities filing. The agency was acquired by Dolphin Entertainment back in 2017, which also owns a number of other entertainment marketing companies, such as The Door, a branding and marketing firm, as well as Shore Fire Media, a music PR firm. So far, under the new COVID-19 relief bill, Dolphin Entertainment has received a total of $2.1 million in PPP loans, with $725,200 going to 42West, $672,700 to The... Read More >

Launchsquad PR: PR Firm Profile

2020-04-13 by Jim Crickell

Launchsquad PR: PR Firm Profile Since 1999, Launchsquad PR has set themselves apart as an award-winning public relations, content marketing, and creative agency. Dedicated to helping their clients become established market leaders, Launchsquad is known for helping powerhouse brands use creative storytelling to get attention. About Launchsquad Launchsquad has four offices across the country in New York, Boston, San Francisco, and Seattle. In each office, the PR agency’s main focus is to create a fun and rewarding environment for its employees. Launchsquad provides services to clients in a variety of industries, including tech, media, health, fashion, gaming, and eCommerce. Services... Read More >

Digital Studio TheSoul Publishing Appoints 5W Public Relations and Milk & Honey PR As Agencies of Record

2020-04-07 by JamesD
5wpr

TheSoul Publishing, one of the world’s fastest-growing independent digital studios producing highly-popular channels such as 5-Minute Crafts, has appointed Milk & Honey PR  to provide media relations in Europe, and 5W Public Relations as their agency of record in the U.S. “Our content is truly consumed by a global audience,” explains Craig Radow, vice president of global communications at TheSoul Publishing. “As we expand into new social media and streaming platforms, we are becoming a destination for top global talent and are excited to share our story. 5WPR and Milk & Honey have proven track records of nurturing reputations and we are impressed... Read More >

Clemson’s Trevor Lawrence Cleared to Continue Fundraising

2020-03-29 by Ronn Torossian

Clemson QB Cleared to Continue Fundraising Sometimes, trying to do the right thing can cause a PR challenge. Just ask standout Clemson quarterback Trevor Lawrence. In an effort to be a good community leader and help out victims of the coronavirus, Lawrence initially ran afoul of NCAA regulations when his COVID-19 Family Relief and Support fund came under scrutiny from league officials. Trevor Lawrence and Girlfriend Fundraiser Lawrence and his girlfriend, Marissa Mowry, set up a GoFundMe page intended to directly assist families that had been hurt by the impact of the coronavirus on communities in South Carolina. Almost immediately,... Read More >

Quinn PR: Agency Profile

2020-02-14 by Jim Crickell

Being heard above the din is a challenge and a goal for all public relations firms. Quinn PR is an OK agency if you are looking for short-term results. Quinn, which promotes itself as a lifestyle public relations firm with a global impact, has a lengthy list of well-known clients, although they have a track record of not keeping clients very long. They include Sensei, a luxury health center owned by tech billionaire Larry Ellison and celebrity doctor David Agus on the island of Lanai in Hawaii, Kendall Jackson Wines, AOL Steve Case’s Exclusive Resorts, Waldorf Astoria, and the Ritz... Read More >

SUNY EMPIRE State College Issues Website RFP

2020-02-05 by Jim Crickell

SUNY EMPIRE State College Issues Website RFP The State University of New York (SUNY) Empire State College is seeking to design and build a new website that a.) clearly communicates SUNY Empire’s value propositions; b.) moves prospective students into the recruitment funnel; and c.) provides an active platform for telling SUNY Empire stories. The current website (www.esc.edu) is complicated and difficult to navigate. The new website should be smaller in page count, easy to navigate, and should proactively anticipate the questions of prospective students (ie. What can I study? How can I study? How much does it cost?). As a... Read More >

5WPR CONSUMER MARKETING SURVEY

2020-01-07 by Jade Minh
5W Marketing

5WPR CONSUMER MARKETING SURVEY Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These days, brands need all available information regarding their consumers, their motivations, impulses, and thoughts. It’s the only way to really market to a big audience nowadays, and it’s no easy feat. That’s why there are more and more companies popping up that serve to bridge that gap between the brand and its consumers. With the evolving world and social media platforms, the... Read More >

Kraft Adopts 9-Year-Old’s Cheese Tube “Innovation”

2019-10-02 by Ronn Torossian

“Cheese is amazing.” These are the words of a St. Louis fourth-grader who came up with a fix for her mid-class snack cravings. After watching a back-to-school prank video on YouTube, the 9-year-old from Missouri decided to fill an empty lip balm tube with pieces of cheese from Aldi’s. "I was just looking on YouTube because I was bored and I found this video and I decided to do it," the girl, whose mother asked that her name not be published, said. "I just took some of my dad’s cheese, sliced it up, and put it in the chapstick container."... Read More >

“The Only Thing That is Constant is Change.”

2019-09-23 by Ronn Torossian

“The Only Thing That is Constant is Change.” The saying is one of about a hundred discovered in remnants of a book written by Greek philosopher Heraclitus around 500 BC. If he thought change was happening quickly then, imagine how surprised he’d be today! The Workforce of Today and the Future One of the biggest changes we’re witnessing this century is the rapidly shifting generational change in our workforce. Millennials (those born between 1981-2000) make up the biggest segment of our workforce today. And come 2020, it’s estimated that Millennials alone will comprise 50% of our country’s entire workforce. What... Read More >

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