Allison+Partners

Four New Senior Leaders at Marina Maher Communications The integrated marketing and communications agency Marina Maher Communications appointed four new senior leaders recently to keep up with the evolving industry landscape. The newest addition includes Amy Inzanti as the Chief Strategy Officer, James Ferber as the new Executive Creative Director, Brit Till as the new Group Creative Director, Content Innovation, and Ivette Sanz Osso, who joined the agency as a Managing Director, Business Strategist. Everyone in the group brings their expertise, experience, and unique skill sets to the agency and its practices. M Booth Working With Bed Bath & Beyond... Read More >

Texts Reveal Woman Accused of Encouraging Boyfriend to Commit Suicide Tried to Dissuade Him Inyoung You, alleged to have encouraged her 22-year old boyfriend, Alexander Urtula, to commit suicide, has said through her representatives that she intends to argue in court that she, contrary to the allegations, tried to convince him not to take his life.  Rasky Partners, a public relations firm, shared text messages between the couple with the Boston Globe. You’s defense confirmed that they are legitimate messages. Authorities have said that You wrote more than 47,000 of the 75,000 messages shared between her and Urtula in the... Read More >

Kaplow, Allison & Partners and More Public Relations Industry News As more brands are driven to connect with consumers on a level that goes deeper than their wallets, marketing strategy is driven by alignment with authentic messaging. For this reason, we see a continued surge in new hires and new initiatives focused on influencer and consumer branding. Public relations firms continue to move towards purpose-driven branding, and the recent uptick in data and analytic integration adds a new dimension to what services these agencies offer. Kaplow Wants to Help Users Connect with Brands Emotion is one of the pillars of... Read More >

PR Industry News From Ruder Finn, Allison & Partners And More… The latest round-up of news from the bustling public relations industry comes with announcements of new offerings and moves from firms around the world. In an industry that must always be a step ahead, the news cycle is endless. Struggling MDC Looking to Penn? The struggling MDC Partners firm, which lost over $35m in 2018 and has a total debt nearing the $1 billion mark, is currently in negotiations with Stagwell Group leader Mark Penn to take the lead. Penn, who has previously worked with Bill and Hillary Clinton... Read More >

42West Hires Joe Quenqua as Managing Director in Los Angeles Office Joe Quenqua, formerly of DKC L.A. office is joining 42West in a new office being established in Los Angeles with bicoastal duties working on digital and filmed content as well as live events. With DKC he oversaw their national entertainment practice as EVP including the agency’s 2015 launch of DKC/O&M which was established to work on Broadway and live events. Quenqua has a history with one of 42West’s co-CEOs (Dart) when they both worked at PMK, but he also worked at mPRm Public Relations where he was a VP... Read More >

Renton Technical College is seeking to hire an agency for a marketing and branding campaign. Renton Technical College is one of 34 Washington state-owned community and technical colleges. The College serves the southern King County area from its main campus in Renton, and enrolls approximately 16,000 full and part time students yearly. The College’s Construction Center of Excellence (“CCE”) serves as the state’s resource hub for education and industry in the Construction Sector. The CCE has received funding from the Federal Department of Labor Registered Apprenticeship Initiative for System Expansion in Washington (“RAISE”) grant to expand apprenticeship in the state... Read More >

State of Texas, Office of the Governor has issued an RFP for a tourism marketing agency. They seek a single, Full-Service Agency to provide services to strengthen branding strategies and opportunities, produce innovative advertising ideas, design campaigns, and develop and implement competitive planning and purchasing of print, radio, television, digital and other media. The advertising and marketing efforts shall be directed primarily to consumers and the travel trade industry in both the domestic and select international markets. Background: The major vehicle used to market Texas tourism is the advertising campaign “Texas. It’s Like a Whole Other Country.®” Since it was... Read More >

David Shane Named Deputy MD for Finn Partners West Coast Offices Based out of Los Angeles, David Shane moves into the deputy managing director of the West Coast operations of Finn Partners and will report to Howard Solomon, managing partner. Shane has also been named as a senior partner with this move. Shane’s 20 years’ experience is in the tech, media, entertainment, and corporate communications sectors. He comes to Finn from a consulting firm he founded, Shane Strategies. Before that, he worked at Comcast, HP, International Creative Management, and Relativity. Increased PR Spending Predicted by ANA Study: USC’s Center for... Read More >

The University of Houston System (University) comprises the largest Texas state institution system of higher education located in an urban, metropolitan environment. The University offers undergraduate and graduate degree programs in a variety of disciplines; courses are conducted throughout most of the calendar year. The student population of the main campus in Houston, TX is comprised of approximately 37,900 students who commute to the campus and 2,100 students who reside on campus. The University of Houston Marketing Department has issued an RFP for a digital marketing reputation campaign.  The goal of the campaign is to increase the brand and reputation... Read More >

QuadCo Management Solutions, a wholly subsidiary of Fort Worth Housing Solutions (FWHS) is seeking agencies who are interested in creating, implementing and/or managing an advertising, marketing and public relations campaign with the goal to create awareness of FWHS’s subsidiary brand identity to current and prospective business partners, community stakeholders and general public. The project consists of establishing a strong business and community voice and updating the visual identity in keeping with current corporate colors and to add experiential marketing all of which will include a brand vision, messaging platform and engagement plan. The end result is a higher awareness and... Read More >