edelman

Christiaan Brown joined the world’s largest public relations firm, Edelman, as a senior vice president at the Seattle Technology practice, where he will report to leader Troy McCombs. Previous to this position, Brown was general manager of Hill+Knowlton Strategies Northwest and served as global client relationship manager of the Qualcomm account. “Seattle has long been a source for some of the firm’s top technology talent. Adding Christiaan to the Edelman family will further strengthen our senior team who regularly counsel with leaders of well-recognized technology brands around the world,” said Pete Pedersen, global chair, Technology practice. “This is an exciting... Read More >

Michael J. Berland was hired by Edelman to lead the company's strategic research and analytic business, recently renamed Edelman Berland. Berland will report to Matthew J. Harrington, Edelman’s global chief operating officer. Effective September 10, Berland becomes the chief executive officer of Edelman Berland, leading the company's global approach to reputation, branding and communications research. He will also integrate StrategyOne, Edelman’s existing market research firm, with Edelman Berland. "When it comes to fully integrating research with PR programs and partnering with both account teams and clients, he is simply the best," said Richard Edelman, president and chief executive officer of... Read More >

On Friday Edelman, the world’s largest public relations firm, announced having named Florence Baranes-Cohen the very first Director General of Edelman France. In the news from Paris, Baranes-Cohen comes to Edelman via a seven year committment to the Carrefour Group as their group communications director. Having built a reputation as one of the leading communications experts in France, Baranes-Cohen now heads one of Edelman's top four offices in the critical EMEA region. Significant investments by Edelman in the Paris office mark the importance of this latest people move by the world's most respected PR company. Edelman bolsters the company's stated commitment to... Read More >

News just got in: Edelman PR announced a first-of-its-kind partnership with Poptent, in which Edelman will deploy Poptent’s video crowdsourcing network of more than 50,000 talented videographers in 140 countries to create frequent, relevant and authentic video content for Edelman’s clients worldwide. Take that, PR agencies. When Edelman decide to crush competition, they crush it real good. Edelman, the pioneers, are now ready to set a new hot PR trend, a real trend – something that experts predicted, but no other PR company really implemented on a global scale. It’s video, after all, and who else, but Edelman, has the means, the funding, the staff and…... Read More >

HEINEKEN USA has just announced selecting Edelman as their public relations agency of record (AOR) for Corporate Communications and their Dos Equis brand. According to the news, Edelman's responsibilities for both is to include PR campaigning, reputation management, employee engagement counseling, and media relations activities. Paul Smailes, Sr. Brand Director, Dos Equis & Sol for HEINEKEN USA, offered comment on the selection: "We're thrilled to bring Edelman in to help us write the next chapter in the Dos Equis story. Edelman's deep industry knowledge and passion for brand building are an ideal complement to further propel Dos Equis as the... Read More >

The Washington Women in Public Relations (WWPR) association has recently announced the winners of the third edition of the Emerging Leaders Awards (ELA). The awards honor rising stars, ages 23-30, in the public relations and communications field. [caption id="attachment_36539" align="aligncenter" width="500"] Angie Goff with WWPR Emerging Leader Awards Winners and WWPR President Tina McCormack Beaty. (L to R): Olivia Doherty of The Hatcher Group, Tina McCormack Beaty, Angie Goff, Laura Hornbuckle of Edelman Public Relations, Jennifer Myers of StrategyOne. (PRNewsFoto/Washington Women in Public Relations)[/caption] The main winners are Olivia Doherty, The Hatcher Group, Director of Communications; Laura Hornbuckle, Edelman Public... Read More >

It seemed like a match made in heaven: the PR agreement between Norton and Edelman in Australia was only announced on August 18, 2011. But a week later, Friday, August 26, 2011, Symantec's in house PR representative, Natalie Connor, announced the media that the deal was cancelled "with immediate effect." "On behalf of Norton's PR team, I would like to inform you that Edelman will not be representing Symantec's consumer business, Norton, in Australia with immediate effect." According to the email the issues were an unresolved commercial conflict of interest and timing, after which Norton and Symantec decided to continue... Read More >

Every time I think of the iconic Starbucks logo I never see the typeface, which used to surround it. I see the beautiful "twin-tailed siren" smiling under her starry crown. A lot has changed since the original logo, and the version you see today on your Starbucks cup is a normal evolution, however, not really a sign of progress, if we consider the "reasons" behind this branding move. "We have been allowed to get out of the frame of mind that gives freedom and flexibility to think outside the ‘coffee’ itself," said Starbucks CEO Howard Schultz. In other words, the... Read More >

A Facebook meme that celebrates this Breast Cancer Awareness Month puzzles the male community. "I like it on the sofa" a female status update reads. The male friends can only wonder what... I personally like it on my desk - my handbag, that is.  So, if you wondered what was with the "I like it" messages posted randomly by girls on their Facebook walls today, now you have the answer: it all has to do with their handbags. It's a Facebook meme that celebrates this Breast Cancer Awareness Month, and it is not the first time the female community on... Read More >

Edelman has been chosen to serve as the public and investor relations agency of record for Sahara Media. Edelman will be handling media relations, financial communications and digital communications, as well as brand development. They are going to be aiding Sahara in growing their business and reaching more potential clients. Sahara Media is looking forward to the relationship with their new agency of record and feels that Edelman will be a big benefit to their campaign. The communications firm has experience in this area and will be a great aid for Sahara as they work toward the expansion. "Sahara Media`s... Read More >