News from Golin, Peppercomm, The Publicity Agency, Ketchum, and MDC Partners
Golin Signs as AOR for Horizon Organic Horizon Organic, owned by WhiteWave Foods, brought Golin on as their agency of record for PR purposes. Golin will work with Fallon (the ad agency for Horizon) in developing 2017’s holistic strategy as Golin also brings creativity to the strategy and campaigns. WhiteWave’s director of communications, Matthew Hargarten, said: “We have charged Golin with coming up with a PR plan to seize on cultural moments throughout the year to bring the Horizon brand into those relevant conversations. Media is a big part of that, but also social and content will be at play... Read More >