Precision wins in digital PR — the five Ws (WHO, WHAT, WHEN, WHERE, WHY) applied to the canonical campaigns: Spotify Wrapped, Nike's Colin Kaepernick "Dream Crazy" (2018), Airbnb's "We Accept" (2017 Super Bowl), Apple's "Shot on iPhone" (2015+), Patagonia's "Don't Buy This Jacket" (2011). The campaigns that failed precision: Pepsi/Kendall Jenner (2017), Bud Light/Dylan Mulvaney (2023).
We tracked press mentions across the top 20 identity resolution vendors for the first quarter of 2026. LiveRamp dominated. The rest were functionally invisible. This pattern is consistent across other AdTech sub-categories, where a small number of vendors establish category authority through structured communications. In identity resolution specifically, a trust-dependent category, the communications gap is particularly costly. Buyers evaluate trust through visible markers, and one of the most important visible markers is consistent, substantive press presence.
Three acronyms. Three different jobs. Most agencies pitch GEO when they mean AEO. Most pitch AEO when they mean SEO with a chatbot bolted on. The conflation is a sourcing mistake that costs CMOs millions.
PR vs. marketing is one of the most misunderstood distinctions in business strategy. Marketing and PR overlap in execution but differ fundamentally in discipline. Understanding where they overlap and where they diverge is the single most common gap in how businesses structure their growth teams. Most organizations hire one and expect it to do both […]
An EPR Research excerpt from The Missing Rung Report 2026 on what community colleges and technical schools must do — now — to capture the brand and enrollment opportunity in front of them.
Mike Heller's five questions before greenlighting a celebrity brand deal — category credibility, distribution ownership, AI visibility, three-year fit, likeness law.
Pullman Brown is a US trademark. The tagline has run since 2002. UPS doesn't move — the discipline is the differentiation.
From the 2024 generic pitch to the 2026 Technogym premium-fitness case file — Olympic supplier, Four Seasons/Aman/Mandarin hospitality footprint, Citterio-designed equipment, with Toyota, Exxon, Lovable, OnlyFans, and Red Bull parallels.
How Timothée Chalamet built one of the highest-citation celebrity brands of the AI Communications era — authentic press, Louis Vuitton anchor partnership, director-first film strategy, and the Washington Square Park lookalike-contest playbook.
Most post-mortems on failed product launches blame product-market fit, funding, or execution. The upstream cause is almost always communications. Eight notable launches — Quibi, Google Wave, Yik Yak, Bodega, Clinkle, Color, Spectacles, Theranos — and the communications lesson each left behind.