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The psychological phenomenon “negativity bias” means that it’s typical for people to be able to recall previous negative experiences a lot more vividly compared to the positive ones. Additionally, any negative associations are going...
What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is...
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These...
A growing business needs more than just a viable idea and a profitable niche. The right marketing strategy can be described as the benchmark of success for any business. It will fuel your business’...
As the summer interns pack up their desks and head back to school, it’s time to start thinking about the college student and graduate programs and the quality of employees they are producing. Within...
According to Nielsen, the market survey and ratings firm, some 77% of consumers say they would be more likely to purchase a new product or service if their friend or relative recommended it. The...
Whether you’re a new entrepreneur on the scene trying to win your first customer, or a seasoned salesperson ready to acquire your 10,000th, customer acquisition should never stop being a business goal. Still, for...
Is there a week that goes by when you don’t receive mail with brochures and coupons? Hardly. Which ones appealed to you? Which ones did you act on? Brochures continue to be one of...
Running a small business is challenging, and growing the customer base is always a big priority. After all, with new customers comes more revenue and more longevity. But growing this customer base involves marketing,...
From a distance, getting press coverage seems like a simple step in a brand’s marketing plan. Because journalists are more or less inundated with new pitches, however, the reality is that you’re going to...
