Tagged: communications

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RECALLS: Honda CEO sets an impressive standard

This article contains quotes from Ronn Torossian of 5WPR based in New York City. Very few things can wreck perfectly good public relations like a public recall. Just ask GM. But auto recalls don’t have to...

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Public Relations vs. Media Relations

Media relations and public relations are often terms used interchangeably. Contrary to popular belief, the two are not the same. The Public Relations Society of America has their own definition, “Public relations is a...

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3 Ways to Transform your Next PR Message

You may have the best message in the world, but you still cannot get people to buy in. What gives? Well, as Founder of 5W Public Relations I regularly advises clients, “PR is as much about HOW you say it as it is what you say.”

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Discover the 7 secrets to vastly improve your negotiations

The Merriam-Webster Dictionary informs us that a negotiation is a formal conversation between two or more people who are trying to reach an agreement. There comes a point in life when everyone has to negotiate; whether we’re bargaining with the grocery vendor from across the street or with a business partner from a Wall Street company, one thing’s clear: we want to win. The truth is that those who have efficient negotiation skills will be able to save time and money to close a great deal.