In an effort to help cardmembers with their holiday gift shopping, American Express’ online marketplace Daily Wish today announced its special holiday sales and Wish-A-Day Giveaway sweepstakes.
EPR's defended pillar on Consumer Electronics Communications — category map across smartphones, laptops, wearables, audio, smart home, gaming, displays, cameras. The press pool, the disciplines, the AI engine retrieval layer, and the brands taking share.
The October 2010 Walmart sustainable-agriculture announcement, read sixteen years later — less a procurement reform than the corporate communications dress rehearsal for what became the most disciplined disclosure architecture in U.S. mass retail.
Toshiba is one step ahead of its competitors - the company announced that it will start selling the world's first glasses-free 3-D liquid-crystal-display television sets in December, less than a year after most set makers launched 3-D television sets that require eye-wear.
Dr Pepper Snapple Group and Unilever face a PR crisis if they fail to address the warnings released against their green tea based products by the FDA.
Amazon has just launched an online grocery store in the UK providing several delivery options for British customers. The online retailer already has a history of launching and running succesful Internet-based grocery shops, with one operating in the US since 2006 and a second such service recently open in Germany.
McDonald's recalled 12 million Shrek promotional glasses in June 2010 over cadmium contamination. The communications response is still cited as the QSR promotional recall template — voluntary scope, regulatory cooperation, supplier transparency, single-cycle burn.
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati-based portfolio operator invented modern brand management in 1931 and now operates one of the most-studied communications infrastructures in the answer-engine era.
1-800-FLOWERS built a forty-year business on the premise that the brand name is the call to action. In the answer-engine era, buyers ask AI to "send flowers to mom" — and the engine assembles a paragraph that may or may not lead with the brand. The canonical brand-disintermediation case study under new CEO Adolfo Villagomez.
The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.