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In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.
In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.
An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.
A survey from Content Marketing Institute (CMI) and The Association for data-driven marketing & advertising (ADMA) about content marketing in Australia reveals that 96% of Australian marketers use content marketing.
You don’t have to use social media long to see one of its biggest drawbacks—hiding behind computers often gives people more courage to be mean. Anonymous readers can leave hateful, hurtful words in blog...
The in-store experience is very important for any customer and it’s the key to sales and, consequently, profit for retailers. Knowing when and how to employ the available digital technologies and adding a little bit of human touch is the key to success for retailers, a new study shows.
Extreme Reach, Inc., 150 percent increase in growth in HD ad distribution since Q2 2010 suggests a major shift towards high definition TV advertising. Analyzing trends across TV media types in the past two years, the report offers key findings revealing, among other things, for the first time, HD advertisers on network broadcasts outnumbered SD advertisers.
Overexposure to food advertising will influence negatively people’s will to keep healthy diets. And these are some of the ads that trigger the hunger hormone, ghrelin… Hungry yet?
Poptent’s popularity is growing as its social network of videographers has reached over 50,000 members in more than 140 countries. Additionally, Poptent has exceeded $5 million in cash payments for video assignments.
Social media platforms are used for different purposes by people in different regions, and a new report shows that Australians use Twitter to receive ‘insider information’ from friends, brands and celebrities and are not really influenced by deals and promotions.
