RFP, Public Relations, Marketing, Social Media and more!
There’s been a rapid increase in the popularity of social media influencers these days, with such influencers getting hundreds of thousands of followers across a variety of social media platforms which have become a...
The beauty and cosmetic industry has thrived on its ability to use a myriad of tools to target specific audiences with specific messages. With the competition for customer loyalty intensifying, customers who stick around...
A lot of the time, when people discuss “return on investment” it might just sound like some fancy business buzzwords. However, talking about return on investment, or ROI, doesn’t always only mean profitability for...
Irrespective of the size, every business is looking for a piece of the publicity and media coverage pie. When it’s executed correctly, media coverage can generate plenty of benefits for practically any type of...
What are the Attributes of a Good Influencer? Passion Authenticity Trustworthiness Community management skills Content Creation skills Passion Influencers serve as aspirational mentors for their followers. Their passion for the craft, idea, or brand...
Recently, a number of Facebook users who came across a video of a British tabloid outlet that featured Black men, received an automated prompt from the platform asking if they’d like to continue seeing...
Since every single company has its own story to share with the public, each business should have its own PR campaign so that story can reach the right people. When it comes to the...
Many PR professionals believe that one of the worst things that content can result in is offending people or causing them to find the content ridiculous. However, that’s not the case. The worst thing...
The top executive at Activision Blizzard announced that he would be leaving the company almost two weeks after the video game company was hit with a sexual harassment lawsuit by regulators in California. The...
One of the most important parts of email marketing and PR campaigns is email newsletters. Through newsletters, companies can not only advertise, but they can create stronger relationships with their consumers. Although it might...
