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R-E-S-P-E-C-T: That was the signature song for noted soul singer Aretha Franklin in 1967 and the cornerstone today for successful CMOs who serve consumers. Usability testing and software research tool company UserTesting conducted a...
The recent news that the new CEO of Citigroup will be the first female ever to head a Wall Street bank was welcome news to many people. Its current CEO, Michael Corbat, is retiring...
While many PR agencies officially have their offices closed due to Covid-19, we are aware Rubenstein Public Relations in NYC opened, although we know DKC-PR, MWW PR, 5WPR and other market leaders in that...
Many are concerned about the police and public relations. We asked some PR pros what police can do to improve their reputations. Many organizations, including the National Police Association are fixated on improving the...
Rising from obscurity, Mohammed Bin Salman (MBS) is transforming and modernizing the highly conservative kingdom. Having been a quietly spoken and a relatively unknown prince, the attentive and silent note-taker has thrived into one...
What should police officers do to improve their reputations nationwide? There are many advocacy organizations – like the National Police Association who work to bring national and local attention to the anti-police efforts challenging...
That quote by the late and legendary Leo Burnett, founder of the global ad agency bearing his name, says it all for marketers planning their post-pandemic strategy. Many people who turned to digital media...
One of the most important advantages that a business can have when it comes to public relations is SEO. Because the goal of PR is to provide relevant and valuable information to the people...
Of all the years, 2020 is definitely not the time for an airline to get negative press, and someone apparently trying to get “internet famous” took advantage of that. Reports are coming in from...
Consumer tastes change over time. Sometimes literally. Food and Beverage PR has to shift along with it, or brands that were once all the rage will fade away. Campbell’s Soup Sometimes, an influx of...
