pr resources

Dr. Armin Tehrany On How Doctors Are Reaching New Patients in a Digital World

2017-02-17 by Richard D. Pace
dr armin tehrany

With the future of healthcare being a hot topic of discussion, doctors are embracing the digital age and onboarding new tactics to bring in patients. Doctors Embrace the Digital Age While the importance used to lie in traditional media to highlight a doctor’s practice, patient testimonials and innovative procedures, it comes to no surprise that traditional mediums like printed press, TV and radio are being challenged by the boom of the digital realm. In a day where most patients are online, doctors are embracing the change and utilizing new techniques to make their footprint. A great example of this is... Read More >

The Importance of Influencer Marketing

2017-02-08 by Ronn Torossian
influencer marketing - public relations

As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising are people who have earned the trust of thousands by way of strong online or in-person presence. They are not always celebrities, though individuals working in show business are usually the greatest influencers because of their international notoriety. Consumers whose opinions can persuade family members and friends to purchase products are influencers in their right because of their ability to leverage large groups. Companies Should Treat... Read More >

Pfizer drops the cost of vaccine to charities

2017-01-03 by Richard D. Pace
pfizer public relations

It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug company into some kind of Mad Max post-apocalyptic wasteland. One drug company appears tired of taking it on the chin. Pfizer is ready to see some good headlines, and their recent announcement is certainly a step in the right direction. The drug maker said it would reduce the charges charity groups pay for its incredibly effective vaccine against pneumonia, ear infections, and certain blood-borne infections. The... Read More >

Earned Media Measurement for PR

2016-12-31 by Richard D. Pace
Earned Media Measurement for PR

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would cost in the publication. That was called advertising value equivalency, or AVE. The problem with that way of determining value is that the visibility is not true visibility, but potential. William Comcowich says that "PR measurement gurus like Katie Paine, Angie Jeffrey, Mike Daniels, Sandra... Read More >

Observer’s PR Power 50 Firms for 2016 and Insights for the Future

2016-12-20 by Aaron Sarno
Observer’s PR Power 50 Firms for 2016 and Insights for the Future

At the bottom of this article is a chart created from the list of 2016’s Top U.S. PR firms according to The Observer. The chart lists the basic statistics of each of the agencies. But there are also some of the thoughts and observations that were listed in the article for you to ponder. In 2015 there was an obvious overlap happening between PR, social media, advertising, and the like. That increased in 2016 and will probably fully merge over the next couple of years allowing traditional PR and advertising firms to offer both to their client base and do... Read More >

JetSmarter Celebrates Art Basel With Events, Celebrities And Digital Media Influencers

2016-12-05 by Richard D. Pace
JetSmarter

Leading private jet booking app JetSmarter has just completed another successful year celebrating Art Basel Miami, with a complete weekend of star-studded events hosted by the company’s CEO and Founder Sergey Petrossov, along with high profile partners, including Jason Binn of DuJour Media, Haute Living and others. In addition to its events in Miami, celebrities including Tony Robbins, Martha Stewart and Audrina Patridge embraced the brand this weekend on social media. @tonyrobbins tells Founder & CEO @spetrossov that even though he owns his own he still chooses to #JetSmarter. Thanks for the support, Tony! A video posted by JetSmarter (@jetsmarter)... Read More >

Star Wars Drones Out In Time For Rogue One

2016-12-04 by Ronn Torossian
Star Wars Drone

It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school kids were programming them in elementary schools. And, with consumer proliferation, comes consumer choice. That means promotional stunts and product placement. Enter Disney and Star Wars, the twin Death Stars of promotional merchandising expertise. This holiday season, living rooms and yards across the country will become re-enactments of the Battles of Endor or Hoth or the Death Star … or maybe a mashup of all the... Read More >

Moving beyond external communications at McGallen & Bolden

2016-11-28 by Aaron Sarno
external communications

by Seamus Phan, lead strategist & creative director, McGallen & Bolden Pte Ltd  The PR industry is facing an upheaval, primarily due to the decline of mainstream media, where traditional media channels such as newspapers, magazines, and broadcast stations are facing dwindling subscribers in this side of the world. To counter the decline, some media has adopted a "gated content" philosophy, while consolidation continues to happen. Beyond PR to social media It is not uncommon to see PR agencies transform these days, and many mainstream and larger PR agencies have progressed to also offer a variety of digital marketing services,... Read More >

Is the New York Times Apology to Donald Trump Too Little Too Late?

2016-11-16 by Ronn Torossian
Donald Trump - New York times - 5WPR CEO

Last week, after the Trump victory became formal, The New York Times issued an “apology” and rededication to fair reporting practices.  For many readers, however it was not enough. What they Said… Arthur Sulzberger Jr., the NYT’s publisher, issued a statement that said, in part, that “After such an erratic and unpredictable election … Did Donald Trump’s sheer unconventionality lead us and other news outlets to underestimate his support among American voters?” Well, yes it did apparently since NYT made the decision to break their trust with the public because they considered him too potentially dangerous as a candidate and... Read More >

Why Media Impressions Matter So Much

2016-11-16 by Aaron Sarno
Why Media Impressions Matter So Much

Have you ever thought of the phrase "making a first impression"? "You only get one chance to make a first impression," is a saying proven to be true over the years. Today the term has manifested itself in more exciting ways. Multimedia is taking the business world by storm in more ways than one. At no time in history has a company been able to reach so many people at the click of a button. Today, due to the versatile uses of social media, the world is at the fingertips of any growing company. What more can a growing company... Read More >

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