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With the future of healthcare being a hot topic of discussion, doctors are embracing the digital age and onboarding new tactics to bring in patients. Doctors Embrace the Digital Age While the importance used...
As confidence in traditional advertising tactics continues to plummet, consumers are searching for new ways to find quality products. Now is the best time for companies to focus on influencer marketing. Influencers in advertising...
It’s been a rough year for Big Pharma. You know all the stories, huge drug price hikes, exclusions, rate increases on prescription drugs … endless headlines turning the public image of the average drug...
Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company...
At the bottom of this article is a chart created from the list of 2016’s Top U.S. PR firms according to The Observer. The chart lists the basic statistics of each of the agencies....
It didn’t take long for Unmanned Flying Vehicles (AVF), otherwise known as “drones,” to become a hit on the consumer market. Soon, everyone had a friend or neighbor who owned a drone, and school...
by Seamus Phan, lead strategist & creative director, McGallen & Bolden Pte Ltd The PR industry is facing an upheaval, primarily due to the decline of mainstream media, where traditional media channels such as...
Last week, after the Trump victory became formal, The New York Times issued an “apology” and rededication to fair reporting practices. For many readers, however it was not enough. What they Said… Arthur Sulzberger...
Have you ever thought of the phrase “making a first impression”? “You only get one chance to make a first impression,” is a saying proven to be true over the years. Today the term...
New U.S. Healthcare Division Chair at Burson-Marsteller Henry Engleka joins the DC office of Burson-Marsteller as the new chair of the healthcare division. Engleka brings 20+ years of experience in healthcare communication and extensive...
