Generating Sales on Facebook
Companies that want to generate more sales and revenue through Facebook need to focus on advertising on the platform with the right strategies. There are several different ad types that companies can use to...
Tagged: social media marketing
Advantages of social media marketing for B2B brands
Social media marketing can provide significant benefits to a business. B2B brands are investing more and more into social media platforms. For B2B brands that want to retain customers and increase their loyalty, social...
Cancel Culture and Reputation
We’re all living in an era when the social media phenomenon of “cancel culture” is either unavoidable or inevitable. However, the term itself, and “cancellations” aren’t a new thing that became popular with the...
Influencer Campaigns and Audio Content
In the last couple of years, the world has increasingly been interested in digital content creators, turning each one of those creators into somewhat of a celebrity in their respective industries. This trend became...
Reaching Gen Z on Social Media
Currently, the youngest generations of consumers are those that were born after 1996, and they are incredibly tuned in to technology, unlike other generations before them. They use technology, and more specifically, social media...
The use of social media stories
Social media stories are gradually becoming one of the most trending storytelling forms. Every culture uses stories to explain and educate. It would not be incorrect to call stories emotional propositions. Storytelling still boils...
Beginner Social Media Marketing Advice
Building brand awareness around a company and its products or services through various social media platforms is the core of social media marketing. The end goal of any social media marketing campaign can be...
Startups and Social Media Platforms
There are plenty of different ways for companies to reach a number of people, such as appearing on various digital platforms, adapting a single piece of content to match those platforms, and more. The...
Boosting Social Media Marketing Strategies
In the past couple of decades, social media slowly crept into consumers’ lives until it became their focal point. These days 7 in 10 Americans are on social media – Brands and corporations took...
The Power of Executive Advocates and Social Media
With more consumers, especially Gen Z and millennials, crying out for brands to stand up against racism and equality, companies also have a unique opportunity to encourage their executives to use social media to...
