GMC Granite Abandons TV Ads All Together
General Motors is a car company, no doubt. And like many other major car companies, things could be better. Having taken advantage of the down-turned economy and government bail outs, car companies such as...
Tagged: marketing
Create, Send, Track Email Campaigns with Swiftpage
Swiftpage is one of those “must have” or “must use” applications for professional communicators. In this age dominated by real-time communications, video conferencing, webinars, Twitter, Facebook and Google Wave, email marketing still has its place. This is what Swiftpage is all about: smart email marketing strategies.
Virtual Currency Gets a Video Boost for Gamers
gWallet, the virtual currency platform designed for social media integration, has teamed up with ten major brands to launch its new video offering. The idea behind the new videos are a multimedia experience tied...
LinkedIn APP Bump: Who Else Will Do This Dance?
A new feature from the LinkedIn iPhone app seemed a long time coming, but necessary nonetheless. Similar to the iPhone Bump application, bluetooth enabled mobile devices can now exchange contact information by holding their...
Virtual World Marketing: Good for Brands?
Facebook apps are often created to go along with major movie releases, but Avatar is looking to take the cake with virtual worlds being created by Multiverse for McDonald’s and Coca Cola. That’s some...
Top 100 PR Websites and Resources
Today we offer you the first 50 sites, best in the following categories: News, Business and Finance, PR News, PR Blogs and Social Media.
Social Media Becoming TV’s Marketing Haven
The marketing promise of social networking is still part of a larger experiment, but many brands are ready, willing an able to invest in the underlying theories. Bravo TV and the Dallas Cowboys have...
Investing in Potential: The Real Danger of Social Media Marketing?
Social networks such as Facebook and Twitter are growing in popularity, and are beginning to be accepted by their users as platforms through which they can interact with friends and businesses alike. In some ways this joint approval of social networking validates the networks themselves. The question is, do these social networks meet marketing expectations?
Luxury Brand PR: Chanel N°5, Always a Romantic Story
Chanel N°5 commercial 2009, directed by Jean-Pierre Jeunet; featuring Audrey Tautou and Travis Davenport traveling with the Orient Express from Paris to Istanbul; accompanied by Billie Holiday’s »I’m a Fool to Want You«, is the best fashion and beauty commercial of the year.
How Social Networks Helped Black Friday
Social networking and social media have a dramatic effect on marketing days like Black Friday. The digital version of “word of mouth” can be a key branding tool and a viral marketing component. Holiday shopping has already been impacting this year as mobile engagement and other digital networking aspects come to be accepted.
