RFP, Public Relations, Marketing, Social Media and more!
GM’s recall of 1.3 million autos for what they say is a “minor” steering problem, reveals another type of negligence for the once mighty corporation – mediocre PR. Suggesting a steering failure, of any kind, is acceptable for auto consumers is ludicrous to the extreme. Just like Toyota, GM appears to be sweeping a lot of liability under the carpet on this one.
Another social etiquette balancing act is developing between Facebook and the office. Social networking, both off and on the clock, is a touchy matter for many offices across corporate America. Yet we continue to...
Virtusa has selected Greenough Communications to handle their foray into the world of social media and digital marketing. The company is looking forward to using new forms of advertising as promotion.
Ogilvy PR has taken on the job of promoting VTech as the learning toy company gears up to release more products in 2010. The PR company will be using social and traditional media to get things going.
Google has already seen some vicious backlash from its recently released Buzz product, namely around the privacy loopholes enabling users’ email address to be accessed publicly through Buzz. These default settings were one of...
The airlines can’t seem to catch a break these days. Maybe it’s their own fault, maybe not. But the rest of the world can learn a lot from the way in which the airlines...
New Media Strategies will be handling the social media planning and implementation for Chrysler and several of their vehicle lines. The social media firm will be working with all brands on promotion and marketing techniques.
Ad agencies from Belgium are all closing their corporate websites for a whole week, to express their discontent against the way clients conduct pitches in their country.
PRWeb, the online news distribution service of Vocus (NASDAQ: VOCS), has recently announced a first-of-its-kind partnership with blogging application, Zemanta. Zemanta is a free content discovery tool that automatically recommends relevant content to bloggers, as they write posts and draft content.
The Yellow Pages is undergoing a major redesign that will result in a smaller, more compact version of the directory. They will also implement other design changes that will offer better usability.
