The Marketing Potential of User-generated Video Content
A recent study by comScore found that user-generated video reviews exhibit elements of sales effectiveness usually found in professionally produced TV Ads.
Tagged: insights
Logos: Iconic Gap Logo Takes Back Its Place
Gap’s logo saga created enough noise to bring the company in the spotlight, however for the wrong reasons. What would it take for the company to boost sales and regain its former glory?
Colorado Medicinal Pot and Public Relations Commonality
Everything PR News shines the spotlight on small agency chief Meredith Vaughan, Vladimir Jones dynamic superstar PR. In Colorado at least, industry and innovation take on a slightly milder tone. Whether this has anything to do with medicinal marijuana usage, that is anyone’s guess. The connection between altitude and attitude seems clear.
BlueGlass Interactive Dances Into Marketing Limelight
With the acquisition of 3 Dog Media, BlueGlass Interactive is on a pace to become an online ad and marketing powerhouse. Even game changers like AdBright do not wield the kind of SEM expertise BlueGlass did before Greg Boser’s came on board. If this news does not shake up the industry, someone is asleep at the wheel.
Delta Sky Magazine’s PR Goof Goes Around the World With a Lot of Baggage
Delta Air Lines rejected a ScotteVest add for a 26-pocket jacket titled: The Most Stylish Way to Beat the System. The reason was that the jacket ad stated that travelers wearing it could “avoid extra baggage fees” as the jacket could carry most of the items usually kept in a bag.
ProBlogger Turns 6 and Darren’s Advice Is As Sound As Ever
ProBlogger just turned 6 and Darren Rowse’s industry changing vision is going stronger than ever. Everything PR News wishes Darren and ProBlogger many happy returns. We should all return to the storehouses of knowledge from whence we first learned – remember the principles that can make us all great. Long live blogs.
Advertising Age Lists the 30 Best Places to Work in Marketing and Media
Advertising Age has released ’30 Best Places to Work in Marketing & Media’, a list acknowledging those employers in the marketing, media and advertising industry that have created working environments in 2010, where people love to work and are encouraged to contribute their best and brightest ideas.
PR Genius: Oprah Winfrey
Oprah Winfrey surprised 50 brides-to-be on her daytime talk show giving them Vera Wang wedding gowns.
How To Develop A Social Media Policy
The soon to come ‘How To Develop A Social Media Policy for Your Company or Organization’ webcast in Mediabistro’s ’20 Tips in 20 Minutes’ series targets public relations professionals and other communications experts who need to develop a social media strategy for their clients or employersand feature Michael Brito, VP of Social Media at Edelman Digital, as speaker.
Socialkik Boosts Your Social Media Presence
Socialkik is one of those relatively controversial companies that sell Facebook fans, Twitter followers and YouTube views. But is it worth it to buy followers? It all depends on what you will do next.
