social media

With the future of healthcare being a hot topic of discussion, doctors are embracing the digital age and onboarding new tactics to bring in patients. Doctors Embrace the Digital Age While the importance used to lie in traditional media to highlight a doctor’s practice, patient testimonials and innovative procedures, it comes to no surprise that traditional mediums like printed press, TV and radio are being challenged by the boom of the digital realm. In a day where most patients are online, doctors are embracing the change and utilizing new techniques to make their footprint. A great example of this is... Read More >

Reality television isn’t just tied to big brands through advertising time, but more in the way Ford Motors was tied to serial television shows in the 70’s. They are part and parcel of the programs. One of the most recent examples was on The New Celebrity Apprentice with Welch’s grape juice. The challenge was to find a way to showcase the healthy benefits that come with drinking Welch’s grape juice. The show also worked with King’s Hawaiian’s dinner rolls. Plenty of cooking shows use branded ingredients in their challenges, which is something to be expected. But over the years they’ve... Read More >

Across the world, the family and friends of terror victims are still mourning the loss of loved ones stripped from the world too soon. In many of these cities – including Paris, Brussels, and across Israel and the United States – these families are looking for Someone to Blame … and they seem to have found a common enemy in social media, particularly giants like Facebook and Twitter. Multiple lawsuits in many different countries allege that social media sites allow terrorists easy access to communication and recruitment tools they would not have otherwise. These suits claim the sites have not... Read More >

Cyberbullying. There’s a new headline about it just about every day. It’s a constant problem online, and a challenge for parents who want their kids to be able to surf safely. But, it turns out, it’s an issue for adults too. All too often, the issue becomes less about bullying and more about harassment. One errant social media comment – or one perceived by some as errant – can evolve into a barrage from total strangers that can last for days. That less than stellar reputation led Twitter CEO Jack Dorsey to consider ways he could make the company better... Read More >

Past Practices Earned media is any advertisement that is not bought. Media monitoring services would report on every one of these mentions collected in manila folders each week or month. From them, a company would determine visibility. They would also determine the value of earned placements by determining how much a an actual advertisement would cost in the publication. That was called advertising value equivalency, or AVE. The problem with that way of determining value is that the visibility is not true visibility, but potential. William Comcowich says that "PR measurement gurus like Katie Paine, Angie Jeffrey, Mike Daniels, Sandra... Read More >

American tech companies have “enjoyed” a tenuous and complicated relationship with China for some time now. As one of the biggest and fastest growing emerging markets, China is a major target for American companies looking to expand internationally. In recent months, Apple has faced a contentious back and forth with the Chinese government as it attempts to expand and compete against domestic tech companies in China’s – very – rich marketplace. Now, Facebook is on deck for a similar fight. After being kicked out of the world’s second-largest economy, Facebook went back to the drawing board to come up with... Read More >

Recently, Twitter has been in the news a lot, talking about plans to block or suspend accounts of people who post objectionable content to the social media network. The main targets of suspensions have been members of the so-called “alt-right” movement, which some people call patriots and others call racists. The suspensions have touched off a firestorm of debate about the role of social media in the public square as well as the rights of users to speak their minds without censorship. On one side you have people who believe the accounts belong to them, so they should be able to... Read More >

When you think about hate speech on Facebook, generally the assumption might be that it’s coming from users aimed at other users. Everyone’s familiar with the inevitable devolution of the comment thread. Where someone says something, someone else takes offense, and suddenly everyone is evil incarnate. You know, Godwin’s Law. But German authorities have begun a hate speech investigation into allegations that may surprise many users – complaints against Facebook founder Mark Zuckerberg. The allegations come from attorney Chango Jun, whose complaint includes not only Zuckerberg but also other Facebook executives such as CEO Sheryl Sandberg, as well as European executives... Read More >

2016 has already proven innovative for PR efforts by some agencies. The #perfectlyimperfect campaign sponsored by FCB Health, RX Mosaic Health, and Teva Women’s Health was used to help women in the 18-34 age range stress less about “being perfect.” The campaign also offered information on emergency contraception –- because even with contraception women can be perfectly imperfect. The campaign included a media tour using spokeswomen from MTV’s Girl, Dr. Diana Ramos (a women’s health expert and OB/GYN), and fairs on four college campuses with panel discussions and photo/video booths. The campaign proved highly successful with 100% positive engagement, 1,500... Read More >

North Carolina won’t blink. No matter what businesses and events have threatened to pull out, and which ones have already made good on those threats, state lawmakers have refused to back down from what others have described as their “controversial” laws. When the NCAA relocated the men’s basketball regional tournament to South Carolina, that was just one more in a long line of penalties the college sports association has leveled against the state for its stand on social issues. This comes after the announcement, made last month that the NCAA would pull seven other championships out of the basketball state. These... Read More >