RFP, Public Relations, Marketing, Social Media and more!
As implied in part of a quote by popular American fantasy novelist Brandon Sanderson, some traditions may come and go. It goes, “But merely being tradition does not make something worthy.” The quote could...
One of the most important advantages that a business can have when it comes to public relations is SEO. Because the goal of PR is to provide relevant and valuable information to the people...
For marketers, email is vital and will continue to be even more so in the future due to the increased use of social media since the pandemic. What’s changed is how CMOs need to...
Although mobile messengers and chat applications have been exponentially growing in the past few years, email continues to be an essential part of everyone’s daily online life. Billions of people still use emails, and...
In recent years, data and analytics have turned into the foundation of marketing, and marketers and digital pr professionals that have the right proficiency and skills in analytics have a much easier time achieving great results...
If a brand was confident that it could achieve an open rate of nearly 100% with its customers through texting, why wouldn’t it leverage that resource? According to SMS provider Sendmode, 98% is the...
COVID-19 did a lot of things, mostly negative, to our society. It also exposed cracks around for years but cast an even stronger light on them, particularly the structural racism and need for much...
The difference in the breadth and scope of work between these two has changed a lot over the past four or five decades. Before personal computers, cell phones and social media, the difference was...
As more businesses strive to increase their presence online, there is a need for professionals to present their skills, services, accomplishments, and personality, all in one space. To present a brand professionally, professionals –...
We asked some public relations and marketing pros, “What are some inspiring books on marketing or public relations? Classics?” Nick Swekosky, Founder of Market Metrics said: “Ogilvy On Advertising, Content Inc. by Joe Pullizi,...
