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Growing an email marketing list can be a challenge for a business that’s just starting out or that’s only just beginning to integrate email into its marketing strategy. And for smaller businesses, it can be hard to justify the sometimes-steep cost per acquisition for building that email list. For businesses dedicated to doing marketing the […]
Looking at the trends, it’s crystal clear that digital marketing is showing a strong, long-term growth line. According to multiple reports, digital marketing spending will eclipse $146 billion over the next three years. While “search” budgets may plateau, other forms of digital marketing are expected to continue to grow.Voice-based searches powered by Amazon’s Alexa and […]
What makes a good digital marketer? It’s a question a lot of businesses are asking themselves, especially if they are signing pricey invoices for outsourced digital marketing help. The world of digital marketing is not dissimilar to any other industry; there are some seriously passionate professionals and others who are riding down easy street for […]
Predicting consumer behavior has slowly developed into its own separate industry. This means that gone are the days when companies would blindly gauge the interests of the masses and market to them accordingly. These days, brands need all available information regarding their consumers, their motivations, impulses, and thoughts. It’s the only way to really market […]
Procter & Gamble’s chief brand officer Marc Pritchard says the firm will continue to drive efficiencies across a number of operations, including its advertising and marketing supply chain, production costs and other media spending. “Even after saving $1 billion in the past five years in agency fees and production costs, we still see a long […]
A new campaign from Goodwill and the Ad Council is equal parts humorous and heartwarming, and it’s come just in time to coincide with the usual Thanksgiving advertising deluge. The Bring Good Home PSA is the pro bono brainchild of global advertising and marketing agency Digitas and is designed to encourage more Americans to shop […]
The world of marketing has changed – digital media is part and parcel of any marketing agency. What Is a Digital Marketing Agency? Digital marketing defines many ways to promote brands. It can be through technology via the internet and other devices such as mobile phones, billboards, digital signs, and displays and TVs. A digital […]
Small businesses in the know are already aware of FundKite and the business funding that it not only makes available year-round, but the speed, integrity, and service at which the firm operates. FundKite, one of the quickest growing concerns in the Merchant Cash Advance Industry, began filling a critical funding void following an SBA report […]
The idea of measurable goals in marketing is hardly a foreign one. After all, marketing is a data-centric industry and with the advances of technology that enable marketers to track every metric imaginable setting goals is more possible than ever. Believe it or not, some businesses don’t set tangible goals periodically, which makes a marketing […]
In the digital age, living part of your life online isn’t just a convenience — it’s practically a necessity. We find our apartments on Facebook, scroll through potential dates on Tinder, and apply for job interviews on LinkedIn. Day-to-day life is more convenient, searchable, and organized than ever before. However, this scroll-and-swipe ease comes at […]