How to Prove the Value of Marketing Campaigns to Boards of Directors
A company's board of directors is tasked with steering the company toward success by making important, often expensive decisions about where to invest and how to grow. They are responsible for the overall success of a company, and it is their duty to ensure that every dollar spent adds value. Every business and board of directors is different. However, it's safe to say that most boards want the same thing: to see their company grow. Decades ago, marketing's role was to create awareness and generate demand. Now, it's more than that; it's about finding customers who are likely to buy... Read More >