The City of Saginaw is seeking the Michigan Economic Development Corporation’s (MEDC) Redevelopment Ready Communities (RRC) certification. The RRC certification assures potential investors, businesses and residents that the communities has policies and practices in place to facilitate economic development, and are welcoming and committed to working on the revitalization and growth of Saginaw.
The City of Saginaw was approved by the MEDC for the RRC Program in December 2015. A team of staff members from multiple departments was formed to work on the components of the RRC Program. It was decided to contract with a professional organization to prepare the Marketing Plan.
Scope of Work:
Marketing & Branding Plan & Deliverables
Phase I - Research- Brand and marketing audit
- Situational analysis
- SWOT analysis
- Interviews with stakeholders
- Identify what the city has to offer: workforce, location, space, incentives, market and infrastructure
- Developing targets
- Understand the site selection process for the entire city Phase II – Create Marketing and Branding Plan
- Promotional materials
- Publicity
- Personal selling
- Advertising
- Social media
- Direct mail
- Website
- How to create a buzz about our community Phase IV – Tracking Outcomes
