BIB is seeking a public relations and marketing contractor to:
- to develop a comprehensive public relations and marketing plan for branding the BIB consortium as a whole and its specific programs within the five higher education institutions that are part of the consortium
- to work closely with the BIB project management team to implement the public relations and marketing strategies and tactics included in the plan
- to work closely with the BIB project management team to evaluate the impact of the public relations and marketing strategies and tactics implemented
The plan will be expected to include:
- three types of coordinated printed materials
- a booklet featuring the whole consortium
- a set of brochures with BIB programs per college/university
- a flyer/postcard format
- media and/or multimedia materials for billboards, tradeshows, radio, television, websites, and social media.
Chief Procurement Office for Higher Education Attn: Protest Review Office 513 Stratton Office Building 401 South Spring Street Springfield, IL 62706 Email: [email protected]
Major Illinois PR agencies include Edelman PR, Allison PR & Walker Sands.
