- Recommend and direct marketing and communications strategies. Develop and implement an overall marketing and communications strategy to increase occupancy
- Facilitate/implement monitoring of public relations and publicity efforts
- Provide media planning, buying and production services multi-channel outreach; branded material development
- Design marketing collateral for mobile showcase
- Analyze and report on executed campaigns, both purchased and earned
- Design and develop narrative/story lines for exhibits in retail space.
- Develop captivating storyline content for showcase interior space
- Design signage and wayfinding graphics for the exterior
- Design wayfinding graphics for pop-up ride and drive
- Design exhibits that will engage and educated consumers about electric vehicles
- Design exhibits to attract general foot traffic as well as motivated consumers
- Design digital interaction/projections component for visitors
- Design 3D components, structures to house multimedia, graphics, drawings and specifications
- Ensure branding is consistent throughout retail space
- Preparation of schematic design drawings and specifications
- Ensure proper installation of exhibits and interactive marketing components.
- Fabrication and installation quality assurance and coordination services
- Design layout of all components including display cases, object layouts, case layouts, wall panels, audio-visual experiences, specialized floor, wall and ceiling structures and treatments
