Quincy College Seeks PR Agency
Quincy College seeks a consultant to assist with public relations opportunities as well as strategic marketing.
Background:
Founded in 1958, Quincy College is a two-year, municipally affiliated college serving approximately 5,000 students at campuses located in Quincy and Plymouth, Massachusetts. The college offers 35 associate degree programs and 24 certificate programs in a variety of disciplines, including those within Professional Programs, Liberal Arts, and Natural & Health Sciences. The college is accredited by the New England Association of Schools and Colleges, and is licensed by the Board of Higher Education of the Commonwealth of Massachusetts to grant the degrees of Associate in Arts and Associate in Science. The college draws a diversity of students from the greater Boston area as well as 100 countries around the world.
The college offers 35 associate degree programs and 24 certificate programs in a variety of disciplines, including those within Professional Programs, Liberal Arts, and Natural & Health Sciences. The college is accredited by the New England Association of Schools and Colleges, and is licensed by the Board of Higher Education of the Commonwealth of Massachusetts to grant the degrees of Associate in Arts and Associate in Science. The college draws a diversity of students from the greater Boston area as well as 100 countries around the world.
Quincy College is an open access institution that encourages academic achievement and excellence, diversity, economic opportunity, community involvement, and lifelong learning. The College facilitates valuable learning relationships that inspire students to realize their educational and professional futures.
During the mid-1950s, demand for higher education on the South Shore, and Quincy in particular, led to the creation of the Citizen’s Committee appointed to study the feasibility of establishing a community college. This committee recommended that a community college should exist and as early as 1956, the first college-level courses are offered. In May of 1958, College Courses, Inc., a non-profit charitable organization, was officially formed to help further higher education on the South Shore. In the Fall of that same year, the first freshman class began at what will later be known as Quincy College. Less than five years later, Quincy College was empowered to award the Associate in Arts and the Associate in Science degrees. In 1991, the school founded the Plymouth campus located thirty minutes south of Quincy in downtown Plymouth, Massachusetts.
Scope of Work:
AMPLIFY QUINCY COLLEGE’S STORY.
Develop and implement a marketing campaign that projects a positive Quincy College image and brand identity in print, broadcast, digital and social media.
CULTIVATE POSITIVE MEDIA
Leverage and develop relationships that result in positive media about the educational opportunities at Quincy College, as well as target potential candidates for admissions along with retention of current students.
DEVELOP/EXPAND WEBSITE
Advise on website development and potential expansion along with improving enrollment strategies.
Due Date:
August 1st
Address:
Quincy College
1250 Hancock Street
Quincy, MA 02169
Attn: Office of Martin Ahem, 2nd floor
Agencies to consider include APCO Worldwide and Finn Partners.
